One of the most popular terms within the beauty industry today are “natural” and “organic.” It seems like almost every big-named makeup brand has picked up these words, but due to lack of FDA regulation within the makeup world, most of the time it is not a true reflection of the ingredients inside of the makeup we use. A lot of consumers are searching for products that are cruelty-free, truly natural, as well as eco-friendly. In this blog, we will give you some insights on makeup brands that truly operate under the term “clean-beauty.”
1. 100% Pure
100% Pure has a full line of skin care, makeup, and hair products that are focused on being 100% natural, 100% clean, and 100% pure. The brand is founded on vegan-style living and their cosmetics are formulated with antioxidants, vitamins, and essential oils that will provide maximum benefit to your skin. There are no synthetic ingredients in any of their products.
2. W3LL People
Well people is a completely natural brand that focuses on providing customers with a completely natural look. Their products are not high in coverage, but they are very good for your skin. This brand focuses more on nourishing and soothing skin rather than just covering blemishes. This line includes many vegan products and is completely cruelty-free. There most bought product is a versatile cream that works for eyes, lips, and cheeks. This brand is very affordable and strives to create products that feel just as beautiful as they perform.
3. Juice Beauty
Juice Beauty is a brand founded on their use of organic botanical juice within all of their products. All of their products are full of antioxidants and empty of all synthetic chemicals and ingredients. This brand is 100% USDA certified organic, so you can truly trust their advertisements about being formulated completely from plant-based ingredients. They are a vegan and cruelty-free brand with a focus on being earth-friendly with production based entirely on sustainable energy sources.
4. Au Naturale
Au Naturale strives to make people’s skin feel as natural as if it had no makeup on at all while still offering a clean, beautiful look. Their products are designed to leave skin feeling refreshed and non-irritated. Their ingredients are natural, vegan, gluten-free, and non-toxic, with no harmful chemicals or synthetic ingredients. Au Naturale offers once of the biggest lines of clean products with a goal to replace everything on your vanity with makeup products that will leave you feeling ethical, natural, and clean.
5. Lawless
Lawless founded their brand on the slogan “Clean AF,” and all of their products live by that slogan. Their makeup is completely free of all hormone and endocrine-disrupting ingredients as well as ingredients that have been linked to the formation of certain cancers. Lawless still uses some synthetic ingredients to be able to produce certain pigments and longevity of wear, but all of their ingredients remain non-toxic.
There are so many brands out now that truly do fall under the term “clean-beauty,” besides just these 5 brands. If you are looking to feel more ethical and natural due to the products you are using, please do research and find a brand that fits you! There are so many options for non-cruelty, completely organic, and naturally formulated brands, you just have to do some research! A big part of feeling beautiful in your skin is having faith in the products that you put on your skin every day!
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